AKVA Group below rights issue price

Fish farming industry technology supplier AKVA group is trading below rights issue subscription price of 11 NOK. The CEO of the company did his part to try to salvage the situation by purchasing 23000 shares and another board member bought a few thousand today as well. The company is trying to raise money in order to invest in product portfolio to meet market requirements and improve customer satisfaction, thereby admitting that the problems as of late are not due to the new improving fish disease related problems in Chile and financial crisis alone.